In the internet era, traditional offline marketing methods have become significantly less effective and increasingly powerless in the face of new media trends. To truly capture consumers’ attention, home textile companies must innovate their marketing strategies and explore new avenues—while continuing to ensure product quality. Consumers profoundly influence the fate of home textile enterprises; therefore, to win consumer approval, companies must place great importance on innovating their marketing models.

　　First, we must vigorously focus on product innovation.

　　From a marketing perspective, expanding innovation in the styles of individual products to meet market demands and striving to enhance innovation in product categories and functionalities are among the crucial core elements that enterprises cannot afford to overlook when vying for market share.

　　Second, innovation in marketing capabilities.

　　Currently, influenced by online sales, physical retail stores are experiencing a situation where “peak seasons aren’t particularly strong, and off-peak seasons aren’t really weak.” Therefore, home textile companies can no longer rely solely on brand-driven advertising to boost their marketing efforts. Instead, they need to shift their marketing perspective and adopt an integrated approach that focuses on the triad of “brand, product, and marketing,” while also expanding product distribution channels. From products and brands to marketing strategies, service innovation has now become a crucial factor in the home textile market.

　　Third, micro-innovation is a “freshener.”

　　While micro-innovations may not directly have a significant impact on marketing, a series of “small actions” can yield substantial long-term benefits for brand promotion and marketing. For example, some brands leveraged the Chinese national football team’s 1-0 victory over South Korea to launch WeChat promotions and campaigns tailored to their own brands, sparking widespread excitement and attention. For a brief period, WeChat feeds were flooded with posts about these campaigns, leaving people marveling at the remarkable power of micro-innovation. In fact, such micro-innovations are low-cost—simply by brainstorming creatively and appropriately linking current social trends with brand innovation, they can generate a significant impact.